Berylls About us - It is our business too

About us

IT IS OUR BUSINESS TOO

Our vision

Taking our Clients' problems personally

Berylls by AlixPartners is where Different is spelled with a capital "D". We cover all aspects of the automobility value chain and have the capabilities to take things all the way to the finish line for our clients and for ourselves.

In this we are motivated by our unrelenting drive to find a solution for our clients and our industry and not stop until it is up and running. That’s our vision and our ambition.

Many customers say that we take their problems "personally". And we wouldn’t have it any other way.

Our USP

DIFFERENTIATED EXPERTISE. COMBINED

Berylls by AlixPartners comprises 2 entities because different competencies demand a certain degree of freedom, individuality and autonomy to attract the right people.

Our entities act as seedbeds for developing a cutting-edge and in-depth expertise. It is the combination these varied fields of expertise into one integrated offering that makes us Different.

Entrepreneurship

AS OUR CUSTOMERS’ NEEDS EVOLVE, SO TOO DO WE

We consider ourselves a part of the global automobility industry, and we evolve our own business model to meet our customers’ changing needs.

Berylls by AlixPartners answers our ambition to offer solutions to aid in the automobility industry’s transformation toward a more sustainable, electric, and digital future.

The company is where we are today. It has itself evolved over time and will surely evolve even further in the future.

our story

THE STORY SO FAR

Anyone active in the automobility industry today must serve all regions, must constantly adapt, and must actively take risks. That takes hard work, courage and a proactive mindset.

The Beginning

We started Berylls Strategy Advisors in 2011 when the after-effects of the 2008 financial crisis could still be felt and when there was absolutely no reason to believe that the world needed yet another consulting firm. That didn’t stop us.

2011

The Berylls USP

Being faced with a plethora of new topics, automotive clients demanded detailed subject-matter expertise and above all seniority. This we delivered with smaller, more senior teams supported by a select network of strategic partners.

2011

The Track Record

With our unique approach we quickly won several milestone projects. Soon we had acquired an enviable roster of client and were surprised at the tasks they entrusted us with.

2012

Global Presence

The ability to roll out global strategies locally across all key automotive regions being key, we opened offices in Detroit and Shanghai in 2012 and 2014. Others in London, Beijing, Zurich, Seoul and Vienna soon followed.

2012

Hidden Champion

In 2015 we won our first Hidden Champion award. Because the award is based on client feedback this was a huge encouragement and a sign that we were on the right track. To date we have been named the automotive industry’s Hidden Champion five times. Besides 2015, we won in 2018, 2020, 2021 and 2022.

2015

China

From automotive backwater to hub of digital innovation and seedbed for new luxury offerings, over the past three decades no single region has had the transformative impact on the automobility world that China has. Our presence in this market has been key in shaping and refining our entrepreneurial mindset.

2017

Upstream disruptions

Our early successes were mostly in downstream topics. But we knew that e-mobility and digitalization would have the biggest impact upstream by causing cost and quality problems and delaying new product and technology launches. We therefore actively set out to recruit a world-class team to strengthen our expertise in precisely those areas.

2020

Digital sales implementation

Many future sales initiatives have failed because the automotive company did not implement them holistically. Since this meant that the concepts and initiatives we developed for our clients were bound to fail too, we needed to dive deeper into the implementation of new data-driven marketing and sales models. With Berylls Mad Media we built a dedicated operating model that constantly optimizes how automobility brands and products interact with their customers.

2020

Carbon neutrality

Our engagement with capital markets convinced us early on that sustainability and economic viability were not mutually exclusive. But we also knew that sustainability needed to be conceived in broader terms than merely achieving carbon neutrality. We want to achieve net carbon negative and make money with it at the same time.

2022

ALIXPARTNERS TAKES OVER BERYLLS

The global management consultancy AlixPartners has reached an agreement with Berylls to acquire the consulting business of Berylls Strategy Advisors and Berylls Mad Media.

2024

The Berylls by AlixPartners package

Automobility-focussed and solution-driven

Strategy consulting, data-driven marketing transformation: We focus exclusively on what we call the global automobility sector – because we believe that today’s automotive industry is about much more than the manufacturing and selling of cars.

Across the two entities that comprise the Berylls by AlixPartners we cover all aspect of the automobility value chain and we have the capabilities to take things all the way to the finish line – for our clients and for ourselves. It reflects our unrelenting drive to find a solution and not stop until results are visible and tangible.

Strategy Advisors

Mad Media

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Strategy Advisors

Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Our awards

Public recognition for our work

We value what our clients think of us above all else and feel honoured by the public recognition we have receive for our work over the years.

Customer Testimonials

What our customers say about us

I still remember our first meeting when you started with Berylls 11 years ago. Unknown in the consulting space, but expertise and enthusiasm. Good job!

Director Strategy, OEM

Compared to other top management consulting firms, Berylls really sent us consultants who know their business!

International Premium OEM

Berylls is different. Agile, fresh, innovative and strong on implementation. They’re great fun to work with.

Managing Partner, Financial Investor

Berylls lives for me through the Berylls culture, through heart and soul and love for the topic of mobility/automotive. Keep that up, even as the team grows! Berylls' commitment far exceeds our expectations... and is extremely contagious.

Head of Sales, OEM

Berylls' commitment far exceeds our expectations... and it is extremely contagious. – CEO, Start-up

CEO, Start-up

The path Berylls has chosen is absolutely the right one. Keep up your ambition to improve constantly, because when you stop improving, you stop being good.

Managing Director, Volume OEM

Continue as before – clear opinions and independence. Working together is top-notch professionally and fun personally.

Head of Business Development, Mobility Service Provider

Join us

Become a Beryll

But Different: two simple words that have the potential to change everything – from the way we stand out to how we tackle challenges and opportunities. With But Different we break free of old routines and fixed habits.

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